Our Story

Mornin´ Glory is the smart alternative to the shaving brands on the supermarket shelves. We provide you with good blades, natural face care and the certainty of being well groomed. All from one source and without having flashy advertising campaigns blasted at you.

  • July 2012

    The shaving big bang: Mornin' Glory Limited is founded in Germany.

  • September 2012

    The first employee joins the team. At last we don't have to make the coffee ourselves!

  • October 2012

    The blades arrive in our warehouse

  • November 2012

    Our blade subscription service goes live in Germany. And best of all: Our moms are proud of us!

  • December 2012

    For Christmas we succeed in getting our first external financial backing

  • January-April 2013

    Work, work and more work. Mustn't forget to shave occasionally!

  • April 2013

    We are unstoppable and celebrate our first 1000 subscriptions.

  • May 2013

    Our first TV advert is shown in Switzerland

  • October 2013

    We improve our subscription model and offer our customers brand new razors and blades

  • March 2014

    Mornin' Glory now available in France…

  • April 2014

    …and now it's "Good morning, Austria" as well!

  • August 2014

    No half measures: We launch the complete care range for men.

  • December 2014

    TÜV honors our Alpha razor blades.

  • Januar 2015

    More than 10K subscribers receive their blades regularly from us.

  • March 2015

    Our new TV ad is born.

  • July 2015

    Two new After-Shaves are available: Body and Sun.

  • October 2015

    We launch our long wished-for foaming shaving gel.

  • February 2016

    Mornin 'Glory Travel sets and travel sizes are launched

  • July 2016

    We deliver to happily shaved customers in 43 countries

  • November 2016

    Launched a new website that is fast and easy for everyone!

  • January 2017

    Mornin 'Glory on TV again

  • May 2017

    Unbelievable: The Alpha Blade gets even better

  • November 2017

    The stand is here! Your razor handle finally has a noble parking lot

  • May 2018

    Feeling Hot, Hot Hot - The Body Shaver is launched just in time for the heatwave!

  • June 2018

    Even better service: Subscribers get to order any additional product free of shipping cost. Worldwide!

  • 2019 ?


This is who we are

A 10-strong team, all of whom share the vision and most of whom have a similar beard growth ! And as it should be for a proper start-up company, our headquarters are in Berlin. That's where you'll also find our warehouse where your products are packaged and posted.

This is what we want

We believe in the personal grooming of men by men themselves. We don't need to follow trends and we don't need to check what's happening in the world of women's cosmetics. We think that quality craftwork is more important than top-of-the-range razor technology. Because a top-class razor blade is still a top-class razor blade, whatever happens. That's why we rely on good quality and reasonable prices rather than expensive advertising. That's it !

And this is how we're gonna do it

We are convinced that shaving care products should come to you rather than you having to go to them. You order online and we send them to your address. This way we can look after your individal needs better. And because you look good every day but don't want to give it that much thought, the whole range is available as a flexible subscription.

This is who we are